ADA Clarifies SmileDirectClub Social Media Post.
The ADA News (11/13, Burger) reports that “a social media post by clear aligner company SmileDirectClub incorrectly stated that its product was approved by the ADA.” The statement was made on an Instagram post during the week of Nov. 5. The article reports that after calling SmileDirectClub’s attention to the matter, “the Association received a response that the statement on Instagram was unauthorized and made without its knowledge and was removed,” and “the ADA was assured by SmileDirectClub that steps will be taken to prevent the recurrence of this type of mistake.” The article reports that “the ADA will continue to monitor social media while moving ahead with efforts to educate professionals and the public about direct-to-consumer dentistry.”
Information on the ADA’s direct-to-consumer laboratory services policy statement is available online.
Patients and dentists can report issues with medical devices to the U.S. Food and Drug Administration, including any problems they have had with devices related to direct-to-consumer dental laboratory products. The FDA’s MedWatch voluntary reporting form can be used to inform the FDA about problems patients encounter with direct-to-consumer products, such as aligners, partial dentures, and snoring appliances. More general information about the FDA medical device reporting program can be found on the FDA’s website.