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ADA Seal Of Acceptance Marks Safe Toothpaste Products.

In an article about why consumers should avoid fluoride-free toothpaste, Healthline (8/16) quoted American Dental Association spokesman Matthew Messina, DDS, as saying, “I tell all my patients to look for a toothpaste that has earned the ADA Seal of Acceptance. If a product has the ADA seal, it means that it has been tested and proven to be safe and effective.” Healthline added, in the US, “toothpastes that have been proven to be safe and effective at preventing cavities and maintaining optimal oral health all have an ADA Seal of Acceptance. According to the ADA, only toothpastes containing fluoride will have such a label, and only after providing scientific evidence demonstrating safety and efficacy of the product. As well as containing fluoride, ADA-accepted toothpastes must also not contain flavorings that would cause tooth decay such as sugar, and they must contain active ingredients that assist in teeth whitening, lessen tooth sensitivity, prevent enamel erosion, and reduce gingivitis and buildup of tartar.”

The ADA provides a complete list of toothpastes with the ADA Seal of Acceptance, including some with stain removal attributes. In addition, Crest 3D White Whitestrips Glamorous White have earned the ADA Seal of Acceptance.